Their online presence transformed from static to scalable. With a full site rebuild, keyword-driven SEO, and refined Google Ads campaigns, Mr. Fence It achieved $102K in conversion value, 76% more leads, and stronger visibility across local searches
↑366%
Organic clicks
↑76%
Ad conversions
↑76.8K
More impressions
$102k
Value generated
Mr. Fence is a trusted fence contractor based in Lafayette, recognized for reliable workmanship and a strong commitment to serving local homeowners and businesses.
Their experienced team believes in completing every project correctly from the start. From repairing a residential backyard fence to handling large-scale commercial fencing projects, they approach every job with professionalism and attention to detail.
More than just fence builders, they prioritize honest communication, dependable service, and customer satisfaction throughout the entire process. Their dedication to quality craftsmanship helps create secure, private, and inviting outdoor spaces built to last.
We had steady jobs and a good reputation, but growth had plateaued. Referrals only take you so far.
— Mr. Fence It
Before working with us, Mr. Fence It was in a familiar spot: steady jobs, good reputation, but limited growth. Most leads came from referrals, which worked for a while but capped their reach.
Their website wasn’t pulling in local search traffic. Without proper SEO consulting, they showed up for broad searches instead of high-intent ones that drive calls and quotes. A full marketing audit was the first step to finding the gaps.
Their Google Ads campaigns had the same issue. Campaigns mixed locations and services, bringing clicks but few real inquiries. The spend was there, but the return wasn’t. They didn’t need more noise. They needed a system that connected effort to results.
From budget drain to revenue machine
High Ad Spend
Advertising costs continued to rise, but campaigns generated a poor return on investment.
Generic Audience Targeting
Ads reached broad audiences instead of homeowners actively looking for fencing services.
Weak Landing Pages
Visitors clicked on ads but rarely converted into qualified leads due to underperforming landing pages.
No Performance Tracking
Without proper conversion tracking and analytics, it was impossible to accurately measure ROI or optimize campaigns.
$250K+ Revenue
Generated directly from high-performing Google Ads campaigns.
65% Lower Cost Per Lead
Reduced the average cost per qualified lead by optimizing targeting and campaign performance.
3× More Qualified Leads
Increased the number of high-intent enquiries while maintaining lead quality.
189% ROAS
Achieved a 189% Return on Ad Spend, delivering significantly higher revenue from every advertising dollar invested.
We started by slowing down to see the full picture. The issue wasn’t one big problem but a mix of small leaks across their website, SEO, and ads. Our goal was to make every click count.
We transformed their website from a static brochure into a conversion-ready engine. Each fence type got its own installation and repair page, built around how people actually search. Focused copy, structured layouts, and strong calls to action made it easier for visitors to find what they needed and reach out.
Their old campaigns mixed everything under one roof. We split them into targeted ad groups by service and location, matching every ad to its most relevant page. This cut wasted spend and sent traffic that was ready to book.
Once the core system worked, we scaled with intention. Brand campaigns protected their name. Competitor ads captured nearby interest. General Service and Performance Max campaigns widened awareness.
↑366%
Organic clicks
↑76%
Ad conversions
↑76.8K
More impressions
$102k
Value generated
After the rebuild and campaign updates, the numbers told a simple story. Website clicks grew from 88 to 410, a 366% increase, while impressions nearly doubled to 36.6K.
More people were finding Mr. Fence It online through searches that actually matched their intent. Each service got its own conversion-focused landing page. Those visitors were local homeowners ready to get quotes and start projects.
Their Google Ads followed the same upward trend. From March 2024 to November 2025, campaigns generated 495 conversions and more than $102K in total value, showing that the system was bringing in real business.
CTR climbed steadily too, hitting 17% on brand ads and nearly 10% on service campaigns. Even with more reach and higher value, costs stayed efficient, with average CPC holding around $5.90.
With stronger visibility, reliable leads, and data that backs every decision, Mr. Fence It now has a digital foundation built for steady, confident growth.